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“My stepbrother worked at Wells Fargo Financial at the time,” he recalled. “I was kind of into that. It was dealing in big numbers and mortgages and homes. And I thought that sounded really exciting versus selling radio airtime, which is nothing – there’s nothing tangible there. With advertising, I always thought you’re selling this idea – whereas with a mortgage, if I sell this product this is how it performs, and this is exactly what’s going to happen. I ended up moving into the Twin Cities in Minnesota and worked with a company called Household Finance Corp. back in the old subprime days.”
Admittedly, he didn’t know a lot about mortgages at the time: “Being a young man recently out of college, I didn’t even have a mortgage myself,” he said. “I hardly knew what a mortgage was. At that point, rates were high, and fees were high, but I knew nothing about it.”
Still, he has no regrets: “It was a great way to get into the industry because it taught me a lot about marketing and selling and different mortgage products. Eventually, an opportunity came up when I ran my course there,” he recalled, noting he had by then achieved the title of branch manager. “My dad had passed away and I was looking for a change and didn’t like the direction of that company and where it was heading.”
That’s when he discussed launching a business with Van Winkle, who was working in pharmaceutical sales with Eli Lilly [and Company] at the time. “At that time, I was buying my first house and having my first child,” Day recalled. “I had all these life events happen all at once. Looking back on it being older now, I’m like ‘jeez that was kind of bold to do all that at once’. I’m glad I was able to take that leap of faith.”
Indeed, the industry has been good for him and Van Winkle judging from posted volume the past few years:
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