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BMW Latest Concept Car Looks Straight Out of a Cartoon

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BMW says the word “Dee” is short for Digital Emotional Experience and reflects its goal to foster a stronger emotional connection between the car and its owner.

BMW i Vision Dee thats purple and yellow at the 2023 CES

A demonstration of the i Vision Dee’s color changing feature at the 2023 Consumer Electronics Show in Las Vegas.

Courtesy of BMW.


Source: BMW

The concept car includes BMW’s Head-Up Display which projects digital information across its windshield once activated.

bmw i vision dee windshield

A rendered simulation of an avatar driving the i Vision Dee.

Courtesy of BMW.


Source: BMW

The Head-Up display is controlled using the BMW Mixed Reality Slider, the main operating system of the car. Drivers can select how much information they want displayed by touching the sensors on the cockpit panel.

BMW i Vision Dee slider gif

By sliding your finger across the sensor panel, drivers can curate what information they want to see projected onto the windshield.

Courtesy of BMW.


Source: BMW

Drivers can customize the car even further thanks to BMW’s latest version of its E Ink technology. Built-in e-ink panels can display and mix-and-match up to 32 colors across the car’s body and wheels.

BMW iVisionDee changing colors (GIF V2)

The i Vision Dee contains BMW’s E INK technology that can change the color of the car.

Courtesy of BMW.


Source: BMW

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