THE GOLDEN BACHELOR – Gerry Turner was joined by tastemakers for a first look at ABC’s golden … [+]
The wildly popular Golden Bachelor’s (age 72) televised marriage to movie-star looking 70 year–old bride put a welcome spotlight on older adult sex. Not making it look icky at all – a departure from the portrayal of older adults in humor which typically falls back on negative ageist stereotypes.
Just in case I have to come to sex’s defense I’ll refer to The National Institutes of Health — “Sexuality is the way we experience and express ourselves sexually. It involves feelings, desires, actions, and identity, and can include many different types of physical touch or stimulation.”
But far too often, sex and the senior citizen are considered a story about decline. For younger people, by contrast, the focus is on fulfillment, happiness, and bonding.
True Innovation in Senior-Living
I recently toured the luxury Mirabella senior living facility on the Arizona State University (ASU) campus. They have a state-of-the-art sauna, three restaurants, glittering views and musicians in residence. Residents have access to a classroom coach and can attend ASU classes. Mirabella is part of the senior homes on college campuses movement (almost all targeted at the affluent). ASU President Michael Crowe has branded ASU as innovated, and since, the Mirabella is tall, urban, not-for-profit, and aggressive in integrating campus life with senior living, I guess it can be viewed as innovative.
But the next level up in innovation in senior–living amenities is a sultry sexy singles bar, classes in sexuality, sex coaching, and as discrete line of sex toys in the spa.
Such innovative senior living would deliver what seniors want and need.
Seniors Want Sex
Older adults who report frequent sex and a high desire for sex have much higher levels of self-reported levels of well-being, even though sexual activity declines with age, and reserchers thinks the decline is primarily social, not physical. The AARP Healthy Aging Poll of people aged 65–80 years, two-thirds said they were interested in sex. But less than 20 percent of elders reported talking to their doctors about sex.
Some surveys indicate seniors are sexually active — but not in ways I had imagined. Despite the evidence elders experience lust and satisfaction from their partners, for too long, research on older people’s sexuality has been spotty.
In recent years there has been more research into sexuality among seniors and long-term partners. In one recent study, researchers examined people who said they were “madly in love” with their long-term partners, with relationships averaging 21 years. Brain scans of the participants found they had activated regions in the dopamine-rich regions of the brain, similar to what teenagers would have about their new loves.
However, what was different surprised researchers. Older people in love had the area in the brain associated with serotonin light up. With a well-loved, long-term partner, sex can have the same neural reward-value as a new romance—or better. What’s more, serotonin and dopamine are important factors in combatting depression and loneliness. A big issue among seniors.
What Do Sexy Seniors Need
Stable Incomes: The lack of stable income and poverty seem to have a much bigger effect on sexual well-being in old age. Being poor while young does not depress sexual desire as much as it does in old age. Better Social Security and pensions could lead to more sex and better lives.
Drugs and Sex Toys: Viagra has of course helped many men, though libido enhancers for women have been less successful. The sex toy industry is a big one, but it has a blind spot when it comes to seniors. Fun Factory is an exception with slenderer models and other adjustments.
Counseling: But it is much easier for the well-educated and well-insured to get access to relationship counselors than it is for most others. It would seem that older people who manage to improve their relationships or use dating services and apps are typically well-educated and well-to-do.
Smarter Medical Care: We should sex up the Medicare Wellness Exam. The standard exam is aimed at all patients coming into Medicare to assess fall risk, depression, or physical and mental abuse in their relationships. This exam sex and intimacy. Right now the exam does not ask about it sex and intimacy. Medical education. Medical students barely passed a recent test on sex health knowledge. There is certainly not enough research on the sex lives of older people. Medical students in a recent study performed below a passing rate in a majority of sex health knowledge categories.
Better Medicare Sex Therapy: Medicare pays psychologists visits but mostly excludes marriage counseling. What about sex counseling? Conversations that avoid resentment and anger – can help lead to sex. A classic is Dance of Anger: A Woman’s Guide To Changing The Patterns Of Intimate Relationships. But what about a man’s book? I really like David Richo, How to Be an Adult in Relationships and Linda and Charlie Bloom’s book, “The End of Arguing”.
Medicare covers wheelchairs, what about sex toys?
Situational same-gender attraction: What about changes in sexual orientation when sex ratios in senior communities’ tilt towards women? We know when there is an abundance of one sex over the other—in prisons or boarding schools, for example—you find men who don’t live homosexual lives sometimes engage in satisfactory homosexual relationships. This could be true about sex ratios for older women as well. There is very little research.
As I said above, Senior Communities and Assisted-living facilities should consider regular presentations on sex and intimacy. College dorms have sex counselors. I bet if properly marketed, such senior citizen communities would have a niche. But sex and intimacy shouldn’t be just for rich elders. Personnel in Medicaid-funded senior citizen homes need training in the area.
As an economist, I worry, badmouthing sex for seniors and making fun of it doesn’t make economic sense. If senior sex and intimacy were lifted up in to get more social status and legit support from the medical profession we could go a long way to help elders deal with loneliness, isolation, and financial fragility. Pairing up could help people share not only their elder years but also their expenses.
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