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Recognizing the potential to improve the lending process, Price transitioned from being a real estate agent to an assistant in the mortgage industry. In 2017, he started his own brokerage.
“We opened up Price Mortgage so that I could do things how I wanted to and have an ideal place as an originator,” Price said. “I really didn’t have any intentions to get too big or anything. We’re just trying to get a couple of other loan officers and help offset costs and move on.”
Little did he know that his venture would lead to staggering growth. What started as a modest endeavor to get a few loan officers on board quickly evolved into a thriving enterprise. Through word-of-mouth referrals alone, Price Mortgage has grown to house over 90 loan officers and boasts a remarkable employee count of over 100, including operational staff.
Price Mortgage’s unique selling proposition is its widespread licensing across 26 states. While many mortgage companies operate within specific states, Price recognized the potential of serving clients across the nation.
“We decided to expand our footprint and get licensed in multiple states to capitalize on opportunities outside our local region,” Price said. “It opened up avenues to serve clients from various states, and it indeed helped us weather fluctuations in volume.”
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