Business is booming.

Revealing the tricks of the mortgage industry trade


Forget Johnny B. Goode. Think instead of Kristi B. Hardy, which is her handle. It’s run together on Instagram, as kristibhardy.

“I’m really focused on social media right now and helping people create wealth,” Hardy said. “I do believe that homeownership is the first step to creating individual wealth, family wealth. I love it when I know we’re giving somebody’s family a leg up. Maybe it’s the first generation buying.”

It’s hard not to click on these videos

A quick perusal of the kristibhardy page reveals nothing short of digital pearls of wisdom, complete with compelling captions ripped from today’s headlines, cute graphics, clever editing and even background music that heightens the entertainment value of each mini-movie. Take “How $700 is costing $100,000.” What?!?! It really does make you want to watch, no?

“What if I told you that a $700 car payment was costing you $100,000 in buying power?” she asks in the video. “This is no joke – I’ll show you the math.” And she proceeds to do just that. The lender, she explains, takes the monthly debt and compares it to the monthly household income in determining homeownership eligibility. “This is how they determine how much house you can afford,” she says on the video.

Back to that $700 car payment. “If you didn’t have that debt or got rid of it, that means you can afford $700 in your house payment. At today’s rate, that works out to be $100,000 in buying power.”



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