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- Get referrals
- Network
- Embrace technology
- Have fun
Here is a closer look at each:
1. Get referrals
As a mortgage loan officer, collecting referrals (and reviews) must be a major part of your marketing and business strategy. Email marketing, for instance, is a good way to gather referrals. If you want to keep it simple, you can just ask your clients. While it may be slightly uncomfortable to ask, satisfied clients should be more than happy to offer referrals.
2. Network
Networking does not have to mean attending giant mortgage industry events or handing out countless business cards to strangers. It can also mean getting to know other mortgage loan officers, local professionals, home inspectors, and real estate agents. By simply meeting other industry professionals, you can add a face to the name, bringing to life your name on a social profile.
3. Embrace technology
Marketing automation software is one great way to embrace technology in the mortgage industry. For instance, marketing automation can reduce time-consuming work from your daily workload. Some software can even produce content for your social media and automatically post it for you. Others can handle your email marketing campaigns, generate reviews, and secure referrals.
4. Have fun
While it can sometimes be difficult to do it, taking time for yourself is one of the best ways to avoid burnout. A 2017 study found that small business owners are almost four times less likely to take time for themselves compared to the average American worker. Taking time to enjoy yourself—to have fun—will make it more likely for you to remain focused and build your brand.
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