Business is booming.

How can brokers make the most of social media and networking?

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She sticks with the five-people rule to this day, making it a goal to meet that number of professionals at a minimum when attending networking events. “I try to always hang around the most successful, smartest people in the room,” she said. “I do not want to be the big fish in the room, I want to be the little fish in the big pond. I’m always trying to learn and grow and get out of my comfort zone so I can succeed.”

Nguyen arms herself with her business card and other information when at such gatherings, she said. She provided MPA with an electronic version of her business card via cell phone, enabling a connection to be made.

A real estate investor as well as a loan officer, Nguyen described the times she’s generated business from having attended a networking event. One time she met a broker who had an apartment building for sale and told her about it as they networked. Another time, she met an investor and the contact led to her investment in a six-unit property in western Washington.

The woman who once dreaded networking events has since had a change of heart. “I love networking because it’s allowed me to build relationships with other investors and find deals.”

She extols the virtues of social media

In tandem with networking, Nguyen is a firm believer in using social media to raise one’s visibility. Just as she once hesitated to network, she described to MPA how shy she was about starring in her own videos.

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