[ad_1]
“We are in an environment that is highly dependent on adoption of technology, and Acra does not want to be a company that does not adapt to technology,” said Meola. “As we go through the year, we want to define ourselves as not only an adopter but an innovator at the same time.”
“If a client could step into a time machine, and transport to December 2023,” he said, “they would see the enhanced ease of use and customer experience.”
As a whole, “the mortgage industry is a little bit behind,” noted Meola. By bringing in “some solid technology, it will really enhance the customer experience. Acra Lending customers are going to have an experience like no other non-QM organization, and we are hoping our experience is best-in-class”
Technology that listens
The new technological experience will be more adaptive to customers and their needs.
Once on the website, “you are able to interact with us,” and, in the loan process, “you are going to be able to have a lot more technological features to help you say, ‘Do I really have a loan that should be submitted?’ And that will help set expectations on top of that, right?’”
[ad_2]
Source link
