“There’s just got to be a better way to message it to the outside world and get to a position that people pay attention to it and adopt the new school feeling,” he said in the latest MPA Talk interview. “So, that’s why I took the approach to saying, ‘Hey, the people that have been in business for a long time, they’re great in a bunch of areas, but where they lack, the scope and the understanding, is the digital space’.
“Understanding how you can get that message out there better and faster, to more of an audience and also where the younger generation lives [is vital]. If you are trying to attract and grow, it’s important to the new-school people that you’ve got to hit them with new school marketing that they pay attention to.”
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