BMW says the word “Dee” is short for Digital Emotional Experience and reflects its goal to foster a stronger emotional connection between the car and its owner.
Courtesy of BMW.
Source: BMW
The concept car includes BMW’s Head-Up Display which projects digital information across its windshield once activated.
Courtesy of BMW.
Source: BMW
The Head-Up display is controlled using the BMW Mixed Reality Slider, the main operating system of the car. Drivers can select how much information they want displayed by touching the sensors on the cockpit panel.
Courtesy of BMW.
Source: BMW
Drivers can customize the car even further thanks to BMW’s latest version of its E Ink technology. Built-in e-ink panels can display and mix-and-match up to 32 colors across the car’s body and wheels.
Courtesy of BMW.
Source: BMW
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