eMoney Advisor CEO Ed O’Brien is accepting a new position as head of technology at Fidelity Institutional and will be relinquishing his role as CEO by the end of March, according to a social media post that was confirmed by a Fidelity spokesperson. O’Brien has led eMoney Advisor for nearly six years, taking over the financial planning software development firm after Fidelity bought it in 2015. Susan McKenna, eMoney’s head of marketing and business development, will serve as interim CEO and O’Brien will remain on eMoney’s board.
As head of technology at Fidelity Institutional, O’Brien will be returning to somewhat familiar territory. He ran advisor technology at Fidelity for more than a decade prior to taking over the CEO role at eMoney, where he guided the firm through an ongoing transition from screenscraping to API-based account aggregation, new predictive technologies and eMoney’s first mobile app, called Incentive. Fidelity Institutional serves advisors, wealth management professionals and institutions.
O’Brien called his tenure “an amazing period of evolution and growth.”
“Working alongside such a talented and committed team at eMoney has been a true highlight,” he said. “We have innovated, strengthened, and evolved our products, our business and our company. I could not be prouder of the incredible progress we’ve made,” he wrote.
O’Brien will be in familiar company at Fidelity Institutional. Jess Liberi, eMoney Advisor’s former head of product, joined Fidelity Institutional last month, where she is head of platform technology.
McKenna joined the firm in 2017 as head of marketing, bringing three decades of experience in SaaS marketing, according to a press release detailing the new hire.