Buying your first home is an experience that should be enjoyed instead of a process that will give you several sleepless nights. But for people who are focused on the destination and find it hard to enjoy the journey, Kirk Tatom (pictured) has a simple strategy proven to ease their tension.
“Educating borrowers, explaining to them, ‘Hey, this is coming next. And this is why we have to do this’ – It makes the process a lot smoother,” the Tatom Lending president revealed in an MPA Talk edition. “You know the old saying, fear is not knowing you don’t know. So, you just start fear and everything, right?
“I always drill down in with my loan officers as well. Our job is to educate these people and give them the knowledge of what’s happening so that we can empower them, get them the best deal, and set them up for success. Because the more winners we have, the more successful we’re going to be. All you have to do is educate and empower. Give them the knowledge, so they know, lift the curtain up in the back, show them what’s going on.”