Business is booming.

An Iranian Emigre Opens A Persian Restaurant At 59

34


By Andy Levine, Next Avenue

By some estimates, up to 60% of new restaurants fail in the first year. Those statistics didn’t escape Nasim Alikhani, now 62, who says she knew opening a restaurant was “the dumbest investment you can ever do in your life.” Despite that, she did it anyway, opening Sofreh, a Persian restaurant in Brooklyn, N.Y. in 2018 at age 59.

Within the first three months, The New York Times

NYT
, Food and Wine, Saveur and The Food Network all gave the restaurant rave reviews and Sofreh has been consistently booked one month in advance ever since.

Not an Overnight Success

But Alikhani’s story is hardly an overnight success. It took her seven years to design, create and open the restaurant in a building she purchased in 2011.

Alikhani grew up in Iran and developed a love of cooking early in life.

“I was probably nine or ten years old when my mother’s circle of women started engaging me in different projects in the kitchen,” she says. “It was just sheer fascination by how you start with, let’s say, onions and some pieces of meat and some herbs, and you ended up with this magnificent stew.”

Alikhani left Iran for the United States in 1978 at the start of the Islamic Revolution when all the universities in her home country were shut down. She was 23.

“I had no career path,” she recalls. She went to college in New York City while working 60 to 70 hours per week in every imaginable job. It was a continuing struggle to pay for school and make ends meet.

With financial support from her future husband Theodore, Alikhani eventually followed an entrepreneurial path and opened a copy and printing store. She enjoyed the challenge of running her own enterprise but didn’t find the copy business particularly motivating.

“I didn’t wake up in the morning and think ‘Gee, I can’t wait to make some copies,'” she says, laughing.

A Passion for Cooking — Out of Motherhood

The couple married in 1987. In 1995, Alikhani gave birth to twins. She then sold the copy shop and became a stay-at-home mom, which is when her passion for cooking reemerged.

“Every meal with the kids was a project. It gave me a lot of exploration time to discover, cook and eat…and then go back and make their meal more interesting,” she recalls.

As her twins got older, she started cooking for soccer-team dinners, sleepovers and charitable activities that had a food component. “I’ll do the cooking…just give me some volunteers,” was her mantra.

When her twins entered high school, Alikhani started to think about the next stage of life. That’s when the dream of opening her own restaurant, with the recipes she’d learned decades earlier in Iran, began to materialize.

In 2011, she and her husband bought a brownstone in Brooklyn, with plans to turn the ground floor into a restaurant. But bureaucratic red tape and the building’s landmark status delayed renovation for seven, long years.

“We were supposed to start the restaurant when our kids went to college. They went to college and graduated… and I was still struggling,” says Alikhani.

Part of the challenge was her inexperience in the restaurant business.

“I really didn’t know what I was doing. I knew the food. I knew the culture. But I didn’t have the expertise of a professional chef,” she says.

What Turned Things Around

Her luck changed when Ali Sabour, a professional chef also born in Iran, responded to a newspaper ad about the opening of Sofreh.

Sabour runs the kitchen each night while Alikhani tends to guests as if she was hosting a giant dinner party in her home.

Says Sabour: “She’s an amazing cook. Her knowledge of Iranian cuisine is very in-depth and she’s super passionate about it. She’s got energy like you wouldn’t believe. She can run circles around me.”

When asked to offer advice to others thinking about starting a business after 50, Alikhani’s answer is surprising. “Who am I to give advice really? I battled so much on my own and I almost gave up,” she says. “But I know hard work…and I could handle failure. What I couldn’t handle was looking back in my seventies and saying ‘I should have done that.’ That I could not live with.”



Source link

34 Comments
  1. houston junk car buyer says

    Greetings, There’s no doubt that your site could possibly be having browser compatibility issues.
    Whenever I look at your website in Safari, it looks fine however when opening in IE, it’s got some overlapping
    issues. I merely wanted to provide you with a quick heads up!

    Other than that, fantastic blog!

  2. Mulsiow says

    cialis buy online usa Increase the dose to 40 mg once daily based upon individual tolerability see DOSAGE AND ADMINISTRATION , WARNINGS AND PRECAUTIONS and CLINICAL PHARMACOLOGY

  3. Actincorn says

    In 2011, Pfizer Global Security evaluated 22 websites appearing in the top search results for the phrase buy Viagra and conducted chemical analysis of the pills advertised as Pfizer s Viagra that were ordered from these outlets generic cialis tadalafil

  4. ingerne says

    The down side is that my erection does not last too long so timing is everything priligy amazon canada

  5. embotof says

    order priligy online usa 7 Change from Baseline to Week 12 b 318 -3

  6. LegeCrive says

    Three to five percent of men who use Cialis at a dosage of 10 to 20mg report experiencing this side effect generic cialis no prescription

  7. Briereomb says

    Check out my Beginners Guide To Butt Play as it should answer any of the questions you have real cialis no generic

  8. broannapy says

    buy cialis online with a prescription 5 mg, 5 mg, or placebo was dosed over a 24 week period in a randomized, double-blind, placebo controlled, parallel-design study in 287 men evaluated in 15 US centers

  9. Enroporry says

    buy cialis online united states Hoess showed me this, there were the huts as I saw them, but by then I had seen enough, and I reported to Mueller

  10. Agreece says

    MedHelp is not a medical or healthcare provider and your use of this Site does not create a doctor patient relationship. clomid ovulation A goodly amount of what can be done at present remains more experimental than proven.

  11. Irranna says

    fastest place online to order clomid We are so grateful for the services care provided here.

  12. Bonegrier says

    2 Superficial Phlebitis 0. does tamoxifen make you tired

  13. Guewerm says
  14. Drulppert says

    doxycycline for bladder infection After shear, platelets were collected and analysed for signalling indicators by flow cytometry as described above.

  15. Adhesia says

    Treatment of streptomycin- susceptible and streptomycin- resistant enterococcal endocarditis. antibiotic doxycycline A decrease in energy uptake will produce hepatic lipidosis relatively quickly in rabbits, which in turn decreases food intake.

  16. Lolijoify says

    Kylie EjGJlrOvWh 6 18 2022 another name for lasix Philip UaqtEhAAtPuDNn 6 19 2022

  17. Wredync says

    31 This is why pomegranate seed oil is good to massage into breasts prophylactically or adjunctively cialis prices

  18. BUMIMMICS says

    6 ml kg, and the pups were injected with tamoxifen 13 m m solution, 2 buy cialis daily online The evidence was judged to be probable that physical activity was associated with lower risk of postmenopausal breast cancer and endometrial cancer

  19. cheemialm says

    stromectol 3 mg tablet Thalidomide Thalomid Powder Raw APIS

  20. Nutalitte says

    alcohol with doxycycline Animals consuming genistein as adults on had a 7 percent chance of breast cancer recurrence after tamoxifen treatment, compared with a 33 percent recurrence with rats exposed to genistein only after breast cancer developed

  21. arcaxia says

    Investigations into the growth inhibitive efficacy of phytopharmacopia with estrogen like influences on mammary gland carcinoma cells translated from German clomid dose for twins

  22. Seignew says

    And I think working at this level is actually the way in which we should go forward stromectol for sale canada 0061 The present invention further provides a pharmaceutical composition for the treatment of tumors characterized in that it comprises a gossypol compound and an additional therapeutic agent

  23. Kigtriate says
  24. Joshuacot says

    pharmacy drugstore online pharmacy ed pills

  25. JeffreyAlope says
  26. Curtisthord says

    purchase metformin 500 mg where can i buy metformin

  27. DavidExcic says

    https://stromectolpills.store/# ivermectin price uk

  28. JeffreyAlope says

    https://zithromaxpills.store/# zithromax 500 without prescription

  29. Curtisthord says

    prednisone 30 mg tablet prednisone 30 mg tablet

  30. AntonioFus says

    https://datingsiteonline.site/# single dating sites

  31. WillisGoX says

    cheap sildenafil 100 sildenafil 20 mg price

  32. AntonioFus says

    https://pharmacyshippingtousa.icu/# online pharmacy store

  33. WillisGoX says

    online pharmacy no scripts canadian drug company

  34. RubenRox says

    https://datingonlinehot.com/# online meeting sites

Leave A Reply

Your email address will not be published.