Business is booming.

I’m a Fortune-Cookie Writer Who Meditates Daily to Find the Right Headspace


  • Matt Williams cofounded fortune-cookie provider OpenFortune after running a sports-media business.
  • He runs a team of five and writes many of the fortunes himself.
  • “I get inspiration from different philosophies, but stoicism is my favorite,” he said.

This as-told-to essay is based on a conversation with Matt Williams, a cofounder of the fortune-cookie provider OpenFortune from New York. It has been edited for length and clarity.

Our cofounder Shawn Porat used to eat a lot of Chinese food. Most of the fortune cookies he read were boring; the messaging had been recycled for the past 40 to 50 years with only a few being refreshed.

I met Shawn through an investor for my first company. He pitched me the idea for OpenFortune, and I immediately loved it.

I was running a sports-media business at the time, so he wondered whether I could help with brand and factory relations.

People love sharing their fortunes. We did a study with Nielsen that found many people posted their fortune on social media.

Shawn also noticed that the backs of fortunes were blank. He realized these things were tiny billboards sent directly to customers at the dinner table. Why not put an advertisement on them?

It was a light-bulb moment. We had an opportunity to refresh fortune cookies, while upholding the integrity of them. But we also had a blank slate on the back.

There is so much emotion tied to fortunes and so much emotion tied to brands, and we could nicely marry those two things. Our fortune cookies don’t say, “Insurance brand X is in your future.” We will say, “You will want to protect the life you love,” and then have an insurance brand on the back.

A Zoom meeting shows 6 colleagues reviewing a spreadsheet of fortunes for fortune cookies

The OpenFortune team reviews some of the fortunes on a team call.

Courtesy of OpenFortune

When we launched in 2018, we had a lot of pushback because there had never been ads on the back of a fortune before, similar to how there hadn’t always been ads at the beginning of a movie.

The first person who saw that was probably confused and annoyed. But now we all expect it, and some people even look forward to the ads before the movie — it’s the same with us.

We still get negativity, but it results in posts on the front page of Reddit because people are arguing about it in the comments.

Brands see people engaging with their brand. They see more than 600 comments on a post with their logo on it. That’s incredible awareness just from one cookie.

We have a creative team of five, including copywriters, graphic designers, and art directors who work on the fortunes. I run that team and write a lot of fortunes myself.

I take inspiration from many areas of life. I love reading philosophy. I’m a big self-help guy and a big gratitude guy. And I meditate every day to get into the right headspace.

I think a lot of the emotionality in fortune cookies is the same: Your life is short; go do that thing; apply for that job; go ask that girl on a date. I get inspiration from different philosophies, but stoicism is my favorite.

We also get inspiration from social media because we want to see what is resonating. 

If you look on Instagram and search the hashtag #FortuneCookie, there are millions of posts of just the slip. You’ll realize that there are sentiments around different fortunes. People are happy. They get emotional, or it brings up memories.

We research what is really hitting home on social media at the time, then inject that into our work. 

Right now, optimism is a hot theme because of COVID-19. People were cooped up, and after that, people wanted to feel optimistic.

We work with brands to distinguish which themes, emotions, and key words they want to include and work around that.

Fortune-cookie land is very mysterious. It was hard to find who the distributors are, who the factory owners are, and things like that. This was a major hurdle for us.

Once we found out all this, we had an issue with printing in full color. Before us, full-color printing at scale had never been done. 

Shawn and I had to reverse engineer the printing process and make sure the ink was food quality. That was probably the hardest obstacle.

It’s hard to put an exact figure on what I earn, as I’m a cofounder. The copywriters on the team, who also write fortunes, earn between $50,000 and $60,000 a year.

Our database is endless. There are so many fortunes I couldn’t put a number on it. We try to write 10 fortunes every day just to keep it fresh, even when we’re not doing a campaign.

They’re printed on a big piece of paper that includes 118 fortunes. Our goal is to write at least 100 per campaign so that people sitting around the same table don’t get the same one. We never want that to happen.

Source link

  1. Ashgbf says

    buy levaquin 500mg online cheap levofloxacin uk

  2. Ptwjnu says

    avodart over the counter tamsulosin sale buy ondansetron 8mg online

  3. Blfppy says

    buy aldactone 100mg sale order spironolactone 100mg for sale fluconazole 200mg pills

  4. Mydsdt says

    order ampicillin sale cephalexin 500mg canada purchase erythromycin without prescription

  5. Wqtqzu says

    fildena 50mg usa robaxin medication robaxin cost

  6. Eprryj says

    sildenafil 100mg sale sildenafil drug estrace 1mg for sale

  7. Tfndch says

    lamotrigine for sale online lamictal pill retin cream canada

  8. Lpkziq says

    buy tadalafil 10mg generic purchase tadacip generic voltaren 50mg without prescription

  9. Eeezio says

    order isotretinoin 20mg without prescription azithromycin 250mg drug azithromycin 500mg cost

  10. Obpvlj says

    purchase indomethacin online cheap buy cefixime 200mg without prescription amoxicillin 500mg sale

  11. Rinejj says

    tadalafil generic name Buy viagra from canada viagra overnight shipping

  12. Baflqk says

    order anastrozole generic clarithromycin buy online sildenafil 50mg without prescription

  13. Qwsbdh says

    generique tadalafil sildenafil sans ordonnance acheter 25mg viagra en ligne

  14. Zfxpkk says

    purchase prednisone online cheap approved cialis viagra sildenafil 50mg

  15. Srwfub says

    cialis kaufen für männer original viagra 200mg rezeptfrei sicher kaufen sildenafil 100mg generika

  16. Xjjqnz says

    provigil buy online cheap provigil 100mg acetazolamide 250mg price

  17. Nnjods says

    altace 10mg over the counter order altace 10mg online buy azelastine sprayer

  18. Mxvoyc says

    order catapres 0.1 mg without prescription order clonidine 0.1mg online buy tiotropium bromide 9 mcg pills

  19. Smxtbl says

    buspirone over the counter buy buspar 5mg sale order oxybutynin 5mg

  20. Nfwvgt says

    buy fosamax 70mg for sale generic ibuprofen 600mg buy generic famotidine 20mg

  21. Eyrnvq says

    order olmesartan 10mg without prescription calan buy online generic acetazolamide 250 mg

  22. Rsbjmf says

    generic prograf requip usa order ursodiol 300mg

  23. Ldumnl says

    imdur pill imdur 20mg without prescription micardis 20mg tablet

  24. Cqusii says

    purchase bupropion online buy quetiapine 100mg pill order seroquel 100mg generic

  25. Zvvbdc says

    cheap molnupiravir 200mg buy molnunat 200mg generic prevacid cheap

  26. Dbegui says

    sertraline oral purchase sildenafil online cheap cheap viagra pills

  27. Xarfvn says

    salbutamol 100mcg sale cheap pantoprazole viagra 50mg brand

  28. Dceuaf says

    order tadalafil 5mg pill buy prozac 40mg for sale sildenafil 50mg without prescription

  29. Avmusr says

    buy cialis 5mg online cheap oral amantadine 100mg buy symmetrel 100mg online

  30. Qlfbhp says

    revia 50 mg over the counter buy aripiprazole 20mg online cheap order aripiprazole 30mg generic

  31. Eidjwp says

    avlosulfon canada order adalat 30mg sale brand perindopril

  32. Tswamp says

    brand medroxyprogesterone 10mg buy hydrochlorothiazide pills periactin 4mg cost

  33. Naeenu says

    order provigil generic buy stromectol 6mg online buy stromectol europe

  34. Ftcqep says

    brand luvox order nizoral 200 mg online cheap glucotrol pill

  35. Lxycdt says

    buy generic accutane 10mg amoxil brand deltasone 40mg pill

  36. Keaosz says

    nootropil 800 mg over the counter purchase sildenafil generic viagra 100mg pill

  37. Bqwoff says

    azithromycin 250mg pill prednisolone without prescription order neurontin 600mg for sale

  38. Njfhga says

    cheap cialis generic cialis without a doctor prescription generic sildenafil 100mg

  39. Eslsyf says

    order lasix 100mg online cheap furosemide over the counter buy plaquenil 200mg online

  40. Kgibju says

    buy cialis 20mg order clomipramine buy generic anafranil

  41. Xzcrgo says

    chloroquine order online baricitinib for sale baricitinib 4mg canada

  42. Waweiq says

    sporanox for sale online buy sporanox generic buy tinidazole for sale

  43. Hfbaxt says

    purchase metformin purchase tadalafil order cialis 40mg online cheap

  44. Iobagk says

    cost olanzapine 10mg nebivolol sale diovan without prescription

  45. Vjkjyp says

    order generic norvasc 5mg female cialis cvs cialis sales

  46. Oxacli says

    viagra 100mg tablet buy lisinopril 5mg pill lisinopril buy online

  47. Lhvvlp says

    zyvox 600 mg uk online gambling best online casino for money

  48. Ytyysy says

    omeprazole 10mg pills buy an essay cheap online casinos for real money

  49. Sxlmbk says

    buy metoprolol generic buy atenolol generic purchase levitra online

  50. Cthpvx says

    buying an essay casino world best poker online real money

  51. Jpipvh says

    clomiphene 100mg cheap real money casino games casino arizona

  52. Pjzpze says

    tadalafil 5mg ca tadalafil over counter sildenafil viagra

  53. Jrvaxr says

    triamcinolone canada triamcinolone 10mg generic clarinex pills

  54. Vzdzun says

    order priligy online purchase levothyroxine online synthroid canada

  55. Iguosy says

    buy cialis 40mg online cheap viagra 50mg oral genuine viagra

  56. Qcgkoo says

    brand xenical 60mg order diltiazem 180mg generic zovirax 800mg generic

  57. Bsvxov says

    cheap cialis pill plavix 150mg usa clopidogrel pills

  58. Vqhihe says

    allopurinol brand buy zyloprim online zetia pill

  59. Uawwhs says

    domperidone cost buy tetracycline 500mg cyclobenzaprine 15mg for sale

  60. Gxkssw says

    order cozaar 25mg generic buy cozaar 25mg for sale order topiramate 200mg generic

  61. Sqvjhq says

    buy baclofen generic cost tizanidine purchase toradol online cheap

  62. Swltby says

    sumatriptan 25mg pill levaquin usa dutasteride for sale online

  63. Akxxtj says

    purchase colchicine pills real money slots online casinos

  64. Azqguy says

    ranitidine drug purchase celebrex buy celecoxib 100mg pill

  65. Isktci says

    best casinos best casino that roulette

  66. Qiavln says

    order flomax 0.4mg without prescription order aldactone sale cost spironolactone 100mg

  67. Swmvam says

    buy tadalafil 20mg for sale buy ampicillin 500mg without prescription order ciprofloxacin generic

  68. Lefzls says

    order generic metronidazole brand bactrim 960mg buy sulfamethoxazole generic

  69. Ulntew says

    diflucan order online brand sildenafil 50mg free shipping viagra

  70. Glsrod says

    cost cephalexin 250mg buy generic keflex 250mg erythromycin 500mg cheap

  71. Dcgpaa says

    cialis pills 10mg cialis viagra sales viagra mail order usa

  72. Oxyjts says

    sildenafil canada buy cialis 5mg online cialis for sales

  73. Ooojzi says

    purchase cefuroxime for sale bimatoprost cheap robaxin cheap

  74. Xetyzy says

    order trazodone 100mg without prescription buy suhagra 100mg sale aurogra 100mg pills

  75. Lgcnlx says

    help with thesis term papers writing service ivermectin cost canada

  76. Lyqxji says

    sildenafil canada sildenafil for men order lamictal generic

  77. Zpohfl says

    buy deltasone 5mg without prescription order isotretinoin 10mg sale amoxil 500mg sale

  78. Hdhbka says

    sildenafil australia cialis discount order cialis 40mg sale

  79. Qpjelx says

    online poker free red dog casino order cialis 40mg pill

  80. Zwmbnw says

    buy zithromax pill azithromycin pills gabapentin 100mg price

  81. Jrumvp says

    ocean casino online generic stromectol 12mg order provigil 200mg sale

  82. Bdkyui says

    lasix 40mg oral buy hydroxychloroquine 200mg pills buy hydroxychloroquine 200mg

  83. Knptpr says

    order fildena 100mg generic order nolvadex generic buy budesonide generic

  84. Ydjkhi says

    buy retin gel for sale avana online order order avana 100mg without prescription

  85. Unqjvv says

    buy tadalafil 20mg sale buy indomethacin 50mg for sale order indocin 50mg generic

  86. Tqtubf says

    order terbinafine 250mg sale purchase lamisil generic buy amoxicillin 500mg pills

  87. Ylprsm says

    purchase naprosyn sale naprosyn 500mg usa order prevacid sale

  88. Tgmtsc says

    albuterol 100 mcg ca ciprofloxacin 1000mg ca buy ciprofloxacin for sale

  89. Sfwlsu says

    tiotropium bromide over the counter buy hytrin generic terazosin drug

  90. Sbnunt says

    singulair 10mg sale sildenafil otc cialis viagra sales

  91. Oketok says

    order pioglitazone 15mg generic sildenafil 25mg oral sildenafil 50mg

  92. Xtbdkt says

    buy tadalafil online generic ed pills buy generic tadalafil 5mg

  93. Zpvyxa says

    buy tadalafil 5mg for sale best online gambling online casino slots

  94. Rhnxla says

    casino online online blackjack for real money usa slot online

  95. Wssger says

    ivermectin 6mg tablet for lice avlosulfon us avlosulfon 100mg over the counter

  96. Gdmflj says

    roulette games casinos play roulette free for fun

  97. Xudxzc says

    adalat 10mg uk aceon without prescription buy fexofenadine 180mg pill

  98. Bdgkrf says

    gambling game wind creek casino online games best essay writers online

  99. Btkgyg says

    oral altace 5mg glimepiride 1mg tablet arcoxia 60mg without prescription

  100. Gzhvco says

    order doxycycline 100mg pills cleocin 150mg without prescription clindamycin brand

  101. Rjdynm says

    college essay service brand leflunomide sulfasalazine price

  102. Zqytnw says

    asacol for sale online buy astelin nasal spray irbesartan 300mg uk

  103. Kjrmty says

    olmesartan for sale buy verapamil 120mg without prescription divalproex 250mg tablet

  104. Qotrva says

    purchase diamox online cheap imuran pills order azathioprine 25mg generic

  105. Gtxxim says

    clobetasol medication purchase cordarone pill amiodarone pill

  106. Izzlhg says

    lanoxin medication order generic telmisartan order molnunat 200 mg pill

  107. Lblnzv says

    coreg 6.25mg over the counter amitriptyline 50mg oral amitriptyline 10mg brand

  108. Tdasil says

    fosamax 35mg ca ibuprofen pill order motrin 400mg

  109. Zwdywz says

    buy dapoxetine 90mg avana over the counter buy motilium 10mg

  110. Cprawx says

    nortriptyline 25 mg tablet panadol 500mg ca paroxetine 20mg pills

  111. Bngocu says

    indocin order tamsulosin 0.2mg tablet cenforce 100mg pills

  112. Gkhmls says

    oral famotidine 20mg famotidine buy online order generic mirtazapine 15mg

  113. Xjtdyr says

    purchase doxycycline without prescription generic doxycycline cost methylprednisolone

  114. Hfhwgp says

    buy ropinirole labetalol 100mg cost trandate usa

  115. Vkecjj says

    tricor 160mg usa usa viagra sales viagra pill

  116. Mnnpfw says

    nexium usa oral esomeprazole 40mg order furosemide 100mg online cheap

  117. Npyfnl says

    brand name cialis pfizer viagra 50mg order viagra 100mg sale

  118. Gsvnhj says

    purchase minocin generic order gabapentin 100mg pill buy terazosin pill

  119. Ccmmcv says

    order tadalafil pill best ed pill generic ed pills

  120. Wfvnfu says

    glycomet 1000mg ca order calan online order nolvadex 10mg online

  121. Gdpeli says

    order modafinil 100mg pills buy promethazine 25mg order promethazine 25mg for sale

  122. Akoxda says

    order clomid 100mg generic generic clomiphene buy prednisolone sale

  123. Nozvve says

    buy prednisone 40mg generic order amoxil for sale amoxicillin 250mg sale

  124. Yeowse says

    buy accutane 10mg sale ampicillin cost buy acillin generic

  125. Kzpdki says

    oral sildenafil 100mg fildena online order cost proscar

  126. Xgsydp says

    stromectol generic best ed pill for diabetics deltasone 20mg cheap

  127. Xgsdtd says

    purchase zofran pill amoxil 250mg tablet bactrim 960mg us

Leave A Reply

Your email address will not be published.